
A Technique for Concise and Effective Business Communication
Are you overwhelmed by your inbox? The average person receives more than 100 emails each day. But we’re not burdened just by the quantity of messages; the lack of clarity within them also wastes our valuable time and energy.
It doesn’t have to be this way. BLUF is a military communication technique that stands for “Bottom Line Up Front.”
Rather than burying the call to action in the middle or at the end of the email, BLUF ensures the recipient sees the action item plus the due date, front, and center.
Teach your team to use BLUF, and you’ll empower them to be better, more purposeful communicators, while also helping you get a handle on your inbox.
BLUF is best used when some type of action is needed from the recipient. For example:
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PowerPlays are the techniques Bill teaches in his keynotes, workshops, and executive coaching engagements with organizations across the country.