Bill Fournet · Author, Advisor & Keynote Speaker
The plan changed. Your leadership can adapt.
Bill Fournet helps executives and leadership teams make better decisions, align their people, and move forward when the path isn’t clear. His book, The Map vs. the Terrain, puts practical tools for leading through uncertainty in your hands.
USA TODAY’s Best-selling Booklist
#1 in Business
LOS ANGELES TIMES
#4 Hardcover Nonfiction
Meet Bill Fournet
Experience for when the plan meets reality.
Bill Fournet is the founder and CEO of The Persimmon Group and the author of The Map vs. the Terrain. For more than 30 years, he has helped executive teams across industries navigate complexity, set direction, and turn strategy into action. His approach draws on the decisions leaders face when conditions change and their teams still need to make progress.
Change is constant. Chaos is a choice.
- Bestselling author
- Founder & CEO, The Persimmon Group
Work with Bill
The right work
for the challenge in front of you.
Bill works with leaders in the room, on the stage, and through the decisions that shape what happens next.
01For leadership teams
StrategyDevelopment Align your leadership team around the choices, priorities, and direction needed to move strategy into action. Explore strategy work
02For senior leaders
ExecutiveCoaching Work through consequential decisions with a candid thought partner who brings strategic perspective and practical next steps. Explore coaching
Organizations Bill has worked with
“Leaders looking for practical guidance in a complex world will find it here.”
The book: The Map vs. the Terrain
The map is useful.
The terrain is real.
You can have a sound plan and still face a situation you never accounted for. Priorities shift. New information arrives. Your team needs direction before you have all the answers. The Map vs. the Terrain is a field guide for leading in those moments.
The map
The direction you set, the priorities you chose, and the assumptions behind the plan.
The terrain
The people, constraints, and new information you must respond to as the work unfolds.
Want to put the ideas to work?
The Map vs. the Terrain includes 30 of Bill’s PowerPlays™—practical leadership techniques for clarifying direction, improving decisions, communicating with your team, and making progress on the work that matters most.
What leaders say
Thanks to Bill, our leadership team became stronger in our alignment and engagement across the institution. Because of this, the whole organization now feels a sense of ownership for the strategic plan we created.
“Without a doubt, investing in Bill’s expertise has been the best decision I’ve made for our team in the last 10 years! Bill’s ability to challenge conventional thinking and push teams beyond their comfort zones made a lasting impact on our leadership.”
“I highly recommend Bill Fournet for anyone who wants to see fast and sustainable changes. Before working with Bill, I was feeling very overwhelmed. Because of him, I now have control over my week and my work.”
The terrain isn’t going to settle down.
But you can get better at leading through it.