Bill Fournet seated on an orange couch in a brick-walled loft, smiling

Executive coaching

Coaching is not a perk. It’s how leaders get better.

Bill Fournet works one-to-one with leaders who want to grow, lead more effectively, and make meaningful progress. Every engagement is built around clear outcomes for both the leader and the organization.

Who Bill coaches

Wherever you’re headed, move toward it on purpose.

Most leaders plan the actions that get them to a goal. Few plan what it looks like once they arrive. That’s where Bill starts.

01 · Developmental

Stepping up

For leaders preparing to operate at a higher level of responsibility. The work shifts from doing more to seeing more clearly, making stronger decisions, influencing across the organization, and leading with greater confidence and perspective.

02 · Strengthening

Leading at a higher level

For leaders who are already in the role and want to become more effective in it. Often, they’ve been promoted quickly, taken on more than they can reasonably carry, and need to delegate better, lead at the right level, and regain some balance.

Their organization already believes in them. Coaching is an investment in helping them succeed.

03 · Transitioning

Stepping into what’s next

For leaders preparing for the next chapter, from succession to retirement.

Bill often starts with a simple question:

You wake up and it’s Monday. What do you want that Monday to look like?

How Bill coaches

Bill’s coaching is built around a simple premise:

Clarity without accountability doesn’t create change.

You and Bill define what you want to accomplish together. Then the work becomes practical. He helps you examine the decisions you’re making, the habits that may be getting in your way, and the places where your actions don’t match your intentions.

He won’t simply reinforce what you already think. He’ll challenge assumptions, ask the harder question, and tell you when something isn’t working.

That outside perspective matters. Senior leaders don’t always have many people around them who can be candid without having an agenda of their own. Bill brings that candor along with experience, perspective, and accountability.

The goal isn’t dependence on a coach. It’s helping you become clearer, more intentional, and more effective in how you lead.

Bill Fournet smiling, in a sport coat, on a sunlit downtown street
Bill Fournet walking and talking with a client on a downtown street, coffee in hand

Three lenses

Bill coaches the whole leader.

  1. The roleThe one you’re in, or the one you’re preparing for.
  2. The teamThe team or organization you lead.
  3. The personYour life outside the title. It shows up at work either way.

Is it the right fit?

Coaching is an investment. Not a verdict.

Not performance management

Bill doesn’t take on coaching as a substitute for performance management. If there are questions about whether someone is willing or able to make meaningful changes, that becomes clear quickly, and he’ll say so.

Not a second opinion

If a decision about a leader has already been made, coaching shouldn’t be used to validate it. Bill works with leaders who genuinely want to grow and organizations that genuinely want them to succeed.

How an engagement works

Twelve months. Built around your plan.

Executive coaching is delivered through The Persimmon Group, where Bill is founder and CEO.

  1. Month 1 Assess and plan An introduction, an assessment and results briefing. Then you and Bill build your personal development plan together.
  2. Months 2–4 Build momentum Two one-hour coaching sessions a month.
  3. Months 5–12 Make it stick One one-hour session a month.
  4. Every quarter Sponsor updates When there’s a sponsor, Bill meets with them for an informal status update. To protect confidentiality, updates cover leadership competencies, development themes and engagement, never personal details.

What clients say

“I highly recommend Bill Fournet for anyone who wants to see fast and sustainable changes in both their work and personal lives. Before working with Bill Fournet, I was feeling very overwhelmed. That changed when I started working with Bill. Because of him, I now have control over my week and my work. What I have learned from Bill has created a better balance at work and at home.”
Jessica RobertsDirector of Operations, US Neuro
“You gave me clarity on where my mind and energy should be.”
Malachi BlankenshipDirector, Capital & Entrepreneurship

Questions

Before you reach out.

Is coaching a substitute for performance management?

No. Bill coaches leaders their organizations believe in: people stepping up, leading at a higher level, or stepping into what’s next. If there are questions about whether someone is willing or able to make meaningful changes, that becomes clear quickly, and he’ll say so.

Who is this coaching for?

Executives and senior leaders, including high-potential leaders who don’t manage a team yet but are stepping into a bigger role.

Is coaching one to one?

Always. Every engagement is between Bill and one leader.

How long does an engagement last?

Typically 12 months: a month of assessment and planning, two sessions a month for the next three months, then one session a month.

What does the sponsor hear?

When an organization sponsors the coaching, Bill meets with the sponsor each quarter for an informal update. Updates focus on leadership competencies, development themes and engagement in the process, never personal details.

Does Bill coach leadership teams?

Bill’s coaching is one to one. To align a leadership team around direction and priorities, see Strategy Development.

How do we get started?

With a conversation. Share a little about you, or the leader you have in mind, and we’ll set a time to talk with Bill.

Two people in a small boat on a still, misty lake at sunrise, with Mount Fuji reflected in the water

Talk with Bill

Start with a conversation.

Tell us a little about you, or the leader you have in mind. We’ll follow up to set a time to talk with Bill.